The leading supplier of gaming machines and content to the LBO market, Inspired Gaming Group plc, announced that it will be present on the this year’s Betting Show. This year The Betting Show will take place on 22nd and 23rd of October.
Inspired will have a stand at the show, that will unveil a series of new category B2, B3 and C content. Besides, this leading supplier is also launching new B2 and B3 content before the Betting Show will take place, because it has partnerships with Gamesoft, Psiclone, Max Gaming and Barcrest.

Inspired is known in the LBO industry as Leisure Link and it uses the opportunity to be at the Betting Show, for launching its LBO brand, Inspired Gaming Group. Martin Lucas, who works for Inspired, manages the LBO business, which already supplies 41% of the market. That includes also major chains like William Hill, Ladbrokes and Betfred.
All the new B2 and B3 content will be showcased at the stand at the NEC.
Whoever will visit the stand of Inspired, will be able to play the new game, developed by Gamesoft, called Monkey Business.

Gamesoft is actually the number one specialist supplier to AGC, FEC and Bingo. Besides, Inspired will launch many exclusive Categories B2 and B3 games at the show as well as it’ll showcase its Open SBGtm platform that serves the operators for downloading content remotely. These contents could be fault and play data, monitor incomes, and the operators can download them in real time.
At the Betting Show, all visitors will have also the possibility to see Inspired’s virtual sports products and also a suite of virtual betting games like B3 jackpot slot games and new B2 casino games.

Inspired’s co-CEO, Luke Alvarez, claimed that this year’s participation at the Betting Show, is very important for the business of Inspired. He said that it’s true that they already supply 41% of the market, but they want more. Plus he said that their partnerships with some of the leading content developers in the industry also mean that they can offer an independent bookmaker more content than other operator in the industry.
The Technical Director at Psiclone, Mike Fox, explained that they work with Inspired for a very long time and their relationship is very successful.